HomeServe Selects Creative Agency Arnold for Advertising Campaign

Norwalk, Conn. – November 10, 2020HomeServe USA (HomeServe), a leading provider of home emergency repair solutions, has teamed up with Boston-based Arnold on a new direct response television (DRTV) advertising campaign.

“Arnold is a respected and proven leader in the advertising industry. We are excited to work with them to help tell the incredible HomeServe story,” said Tom Rusin, Global CEO of HomeServe Membership. “Every day, HomeServe’s more than 4.4 million customers across the United States and Canada enjoy the peace-of-mind of knowing that, when an emergency hits their homes, we are there to help and to make things right.”

Working together, HomeServe and Arnold will launch an advertising campaign to expand brand awareness, reach younger homeowners and illustrate why HomeServe offers the best option on the market for emergency repair service plans.

“Arnold has helped build some of the world’s most recognizable brands," says Jeff Paradise, HomeServe’s chief digital officer. "Their deep understanding of our customers and market, combined with HomeServe’s strengths as a leader in home repair services, proved they are the right agency to move us forward quickly."

“From day one, we have felt a like-mindedness with HomeServe, from team chemistry to their aggressive growth ambitions,” said George Sargent, CEO of Arnold. “We are incredibly excited to build on HomeServe’s success to date, adding our deep expertise at the intersection of brand and performance.”

Arnold is one of the world’s premier creative advertising agencies and has been recognized for its work on campaigns on behalf of Progressive Insurance, Saucony, Jack Daniel’s, Helen of Troy and the Aspen Institute’s Project Play.

For more information about HomeServe, please visit

About HomeServe USA

HomeServe USA Corp. (HomeServe) is a leading provider of home repair solutions serving more than 4.4 million customers across the US and Canada under the HomeServe, Home Emergency Insurance Solutions, Service Line Warranties of America (SLWA), Service Line Warranties of Canada (SLWC) names, and through locally branded HVAC companies located in major metro areas.

Since 2003, HomeServe has been protecting homeowners against the expense and inconvenience of water, sewer, electrical, HVAC and other home repair emergencies by providing affordable repair coverage, installations and quality local service.

As an A+ rated Better Business Bureau Accredited Business, HomeServe is dedicated to being a customer-focused company supplying best-in-class repair plans and other services to consumers directly and through nearly 1,000 leading municipal, utility and association partners.

HomeServe has teamed up with executive producer, host, and best-selling author Mike Rowe, best known as the creator and host of the hit TV series Dirty Jobs, to work together to provide homeowners expert advice on maintaining, enhancing and protecting their homes. For more information about HomeServe, a Great Place To Work certified winner and recipient of thirty 2020 Stevie Awards for Sales & Customer Service, or to learn more about HomeServe's affordable repair plans, please go to Connect with HomeServe on Facebook and Twitter @HomeServeUSA. For news and information follow on Twitter @HomeServeUSNews.


Myles Meehan
HomeServe USA
Phone: 203-356-4259

Claire Deneen
Hill+Knowlton Strategies for HomeServe
Phone: 312-255-3134

About Arnold

Arnold is an independent-minded integrated advertising agency that believes creativity should always be a lever for growth. At Arnold, we make it safe to be brave. We build brands by creating work that is universal and personal all at once and we do this for a diverse portfolio of partners that includes both iconic brands and challengers. Arnold is headquartered in Boston and is part of the Havas Group.